Eduardo Pitts
Public Affairs & PR Manager, Intelligent Transport Systems UKEduardo is Public Affairs & PR Manager at Intelligent Transport Systems UK (ITS UK), the national trade association for transport technology, representing more than 200 members. He leads public affairs, policy and communications, engaging ministers, parliamentarians and civil servants across government departments and devolved and regional administrations. Eduardo joined ITS UK in 2024 as Public Affairs & PR Executive.
Before that, he worked in customer engagement at Cannes Lions and as a Political and Communications Intern at the British Embassy Santo Domingo, where he supported the embassy’s political and communications work. He holds an MA in Globalisation, Business and Development and a BA in Sociology and International Development, both from the University of Sussex.
My Speaker Sessions
Tuesday 24 November 2026
Panel: Where Scotland Leads the Way - Technology and Innovation for Efficiency and Cost Savings
Scotland is moving from lagging to leading indicators in roads technology - from ITS and telematics to AI-driven operations. This panel takes stock of what's working, where adoption is still patchy, and what it will take to cement Scotland's position at the forefront.
- Making the case for innovation: framing technology and new approaches in terms of efficiency gains, reduced man-hours and lifecycle savings rather than upfront cost
- Live network data in practice: how Scotland is using ITS, digital traffic management and connected vehicle data to improve operations
- Beyond physical loops: the role of third-party and floating vehicle data in monitoring the network at lower cost
- Shining a light on the current state of traffic infrastructure in Scotland, the business case for investment, estimated cost-savings and cost of renewals
- What needs to happen to move innovation from the few to the many across Scottish roads
